歡迎來到全球最大的Lululemon旗艦店。落址于上海的中心區域，它不僅僅是一家店鋪，也是運動與時尚融合的終極場域，更是一場視覺盛宴，帶來全方位的感官體驗，向運動之美致敬。
Welcome to the ultimate fusion of movement and style - the biggest Lululemon flagship store in the world. Located in the heart of Shanghai, this visual wonder isn't just a store; it's a full-blown experience and a tribute to the beauty of being on the move.
From ©Dirk Weiblen
凝練運動精神
一座旗艦店應體現品牌的核心價值，并與其所在的城市建立精神連結。在這一設定下，Lululemon意圖打造全球化的社群，以促進“日常運動”為使命，深耕于上海這座全球最活躍的城市之一。通過這個項目，我們希望能夠捕捉并凝聚這種特別的二元性：活力上海的喧囂繁忙與這座城市里的人們蓬勃的運動能量。
Capturing the Spirit of Motion
A flagship store should embody the brand's core identity and connect with the city it calls home. In this particular setting, the brand, centered around a global community and a mission of promoting "daily movement," is engaging with one of the most active cities worldwide. Through this project, our aim is to capture this compelling duality: the vibrant city's constant hustle and the physical engagement of its residents.
From ©Dirk Weiblen
點燃活力：畫布式的變化立面
店鋪立面營造出開放、有親和力的氛圍，同時也是一幅不斷變化的畫布，捕捉運動的精神。行人沿街經過時，能夠感受到店鋪傳遞出來的強烈存在感和吸引力，立面不僅激活了店鋪本身，也激活了街道。巨大的弧形玻璃窗中心是Lululemon的標志性Logo，過往的人們可以透過玻璃窗看到店鋪內三層高的樓梯空間和人們的活動。室內外之間的互動營造出充滿活力的運動氛圍，呼應了Lululemon的品牌價值。
Dynamism Unveiled: A Living Canvas as the Facade
The building doesn't just invite you in; it's an ever-changing canvas that captures the spirit of motion. As you walk by, you'll encounter a powerful moment that activates not only the store, but also the street. The facade, reviving the traditional lululemon pattern through the transparency of its colossal, curved glass window allow people on the street to witness the ebb and flow of activity within the store, primarily through the grand staircase. This interaction between the store's interior and exterior world creates a dynamic and powerful sense of motion that resonates with the brand's essence.
From ©Dirk Weiblen
有趣的空間編排
進入店鋪，標志性的Lululemon圖案會轉變為更加富有能量的表達方式。這種轉變體現在一系列動態變化的元素上，它們與店鋪的空間布局發生有趣地互動：穿過墻壁，甚至延伸到天花板，貫穿店鋪的兩層空間，然后巧妙地消失在背景中。
A Playful Spatial Choreography
When you venture inside, the iconic Lululemon pattern transforms into a more energetic and engaging expression. This captivating shift is embodied by a series of dynamic extrusions that playfully interact with the store's spatial layout. They traverse across the walls and even extend to the ceiling, embracing both levels of the store before subtly fading into the background.
From ©Dirk Weiblen
這種有趣的轉變不僅與美學有關，更是將運動轉化為動線系統的精心編排。當人們在店鋪內探索時，他們會發現在空間內蜿蜒延伸的墻壁不僅僅是建筑元素——引導人們穿過商店，如同顧客的同伴，鼓勵他們帶著能量和目的在空間中探索。在購買運動裝備時，人們會自然感知并沉浸在Lululemon的能量世界中。這是一場交織著設計與運動的零售冒險，將購物行為轉變為引人入勝且充滿活力的體驗。
This intriguing transformation isn't just about aesthetics; it's a carefully orchestrated design that choreographs movement as an organizational flow. As customers explore the space, they'll find that the sinuous, fluid walls curving through the store serve as more than mere architectural elements – they act as companions, guiding people through the store, encouraging them to navigate the space with a sense of energy and purpose. While shopping for activewear, people embrace the very spirit of motion that Lululemon embodies. A retail adventure where design and movement intertwine, transforming the act of shopping into an engaging and dynamic experience.
From ©Dirk Weiblen
一直以來，Lululemon關注的不僅僅是服裝；而是如何將人們聚集在一起、建立連結。在AIM為Lululemon打造的這家旗艦店中，運動、設計和社群互相交融：設計提供靈感、社群成為重要陣地、共同致敬運動之美。
Lululemon has always been about more than just clothing; it's about bringing people together and building connections. With this new flagship store, we, in collaboration with Lululemon, have imagined a gathering place where movement is celebrated, design is a constant source of inspiration, and community is held dear.
業主：露露樂蒙貿易（上海）有限公司
項目地點：中國上海嘉里中心
建筑面積：1,041平方米
建成時間：室內設計2023.03；外立面2023.08
設計范圍：立面以及室內改造
設計總監：Wendy Saunders，Vincent de Graaf
項目建筑師：安有珍, 郭鵬
設計團隊：Alba Galan, 瞿豐瑜, 王嘉陳, 雷曌華, Victor Mongin, 賈文釗, 陸可賢
軟裝團隊：Lili Cheng，戴維莎
施工方：壁川設計事務所
燈光設計：LPA 照明設計
攝影：Dirk Weiblen
撰文：AIM愷慕建筑設計
Client: Lululemon Athletica Trading (Shanghai) Ltd.
Location: Kerry Center Shanghai, China
GFA: 1,041sqm
Completion: Interior Design: March 2023; Façade: August 2023
Design Scope: Interior renovation, Facade
Design Principals: Wendy Saunders, Vincent de Graaf
Project Architect: Youjin An, Jerry Guo
Design Team: Alba Galan, Caddie, Emilio Wang Chen, Mia Lei, Victor Mongin, Wenzhao Jia, Kexian
FF&E Team: Lili Cheng, Weisha Dai
General Contractor: Beatrix Space Design
Lighting Consultant: LPA
Photography: Dirk Weiblen
Copywriter: AIM Architecture
來源：本文由AIM愷慕建筑設計提供稿件，所有著作權歸屬AIM愷慕建筑設計所有。
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