△ Facade night view ｜ 建筑立面夜景

八荒設計近日完成了北歐廚電品牌ASKO在國內的首家旗艦體驗中心設計，八荒設計負責體驗中心的建筑立面改造以及室內設計。體驗中心位于浦東老船廠邊的陸家嘴濱江金融城，沿街建筑各自有著分別代表自己企業形象的不同建筑立面風格。

如何將品牌價值表達于空間？八荒設計將“責任”定為設計主題，一方面表達品牌對環境的關注，另一方面也表達了八荒作為建筑事務所，對商業空間建筑改造項目的使命感。

STUDIO8 Architects recently completed the design of Nordic kitchen appliance brand ASKO’s first flagship experience center in China. STUDIO8 was responsible for the facade renovation and interior design of the project. Located in Lujiazui Riverside Financial City next to the historic shipyard in Pudong, the building sits amongst a street of architecture with unique facades representing its own corporate image.
How to express brand value in a set space? STUDIO8 chose "responsibility" as the design concept, expressing the brand's dedication to the environment, as well as STUDIO8’s commitment to their projects.


△ Location of the ASKO flagship experience center ｜ 展廳位置位于陸家嘴濱江


△ Vertical hydroponic edible green column｜ 可食垂直綠化立柱

室內設計靈感來自于北歐森林的抽象之美。設計師在技術、空間、色彩、材質和景觀等不同維度多重敘事，讓漫步于展廳的參觀者仿佛置身于一片抽象的北歐森林，沉浸式地體驗空間和展品所傳達的生活品質和環境意識。

建筑立面將對可持續生活方式的思考轉化為空間語言，八荒設計在此次外立面設計上交付了一個簡單負責的解決方案。黑色啞光遮陽格柵的二次立面包裹在原來的玻璃立面上，在陽光照射下，鋁合金遮陽格柵縫隙中透出的光影，勾勒出建筑內外兩個空間的“表情”，在這條企業館林立的街道上落下一個既有分量又安靜的音符。遮陽格柵自上至下密度逐漸稀疏，為不同樓層室內空間提供不同的通透度和私密性。建筑立面從外部看起來如同北歐地平線上升起的晨霧，逐漸消散。

The interior designwas inspired by the abstract beauty of Nordic forest. The architects told multiple narratives in different dimensions such as technology, space, color, material, and landscape, allowing visitors to feel as if they are walking into an abstract Nordic forest, and immersing themselves in the quality of life and environmental awareness conveyed by the space and exhibits.
The building facade transforms thoughts on sustainable lifestyles into spatial language. STUDIO8 delivered a simple and responsible solution for the facade design. A second facade of matte black sunshade louvers wraps the original glass facade. Under the sunlight, light and shadow revealed from the gaps in the aluminum louvers outline the "expressions" of the inside and outside spaces, setting a quiet but significant note on this street lined with corporate pavilions. The density of the shading louvers gradually becomes sparse from top to bottom, providing different levels of transparency and privacy for interior spaces on different floors. From the outside, the building facade looks like morning mist rising on the Nordic horizon and gradually dissipating.


△ Street facade before&after | 建筑立面改造前后對比


△ Facade day view ｜ 建筑立面日景




△ Density change of facade | 建筑立面這樣格柵密度變化


△Elevation ｜ 建筑立面圖


△Detail ｜ 格柵細節

幕墻上的“表情”是經過對建筑朝向以及一年內不同季節日光照射角度的精密計算后，所得出的最佳角度與密度，在夏天可以減少展廳因日照所需消耗的能源，冬天則可以引入優美的光影，有效減少展廳內部的能源消耗。同時有著極強的通透性，從街道可隱約看到展廳內部，一如“森林”的概念，打造出一種意味深長而又柔和的視覺體驗。美學與環保兼具的設計，體現了對可持續生活方式的踐行。

The "expressions" on the façade are the result of precise calculations of the building's orientation andsunlight angles at different seasons of the year. In summer, the shading system can reduce the energy consumption required by the exhibition hall; while in winter, it can introduce beautiful light and shadow, raising the energy efficiency inside. Its transparency also allows the interior to be vaguely visible from the street creating a gentle and lingering visual experience that echoes the “forest” concept. This design, which combines aesthetics and environmental protection, reflects the practice of sustainable lifestyle.




△ Summer sunlight detail ｜ 夏日光影細節




△ Winter sunlight detail | 冬日光影細節


△ Sun study | 格柵日照角度研究

八荒設計依據動線，結合場地中原有的結構柱，有機地布置了粗細不一、截面為不規則多邊形的“樹陣”，尤其是一樓靠近立面的挑空空間，形似參天大樹，配合燈光，讓初臨展廳的訪客仿佛漫步原始森林般震撼。綠色植物散布在展廳各處以及露臺，無處不顯郁郁生機。品種有薄荷、迷迭香等可食香料。觀賞的同時，可持續理念也付諸在空間各處細節內。

Based on the circulation flow and the existing structural columns on the site, STUDIO8 organically arranged a "tree array" of irregular polygons with different sizes.On the first floor, the double height space near the facade resembles towering trees and, with the lighting fixtures, gives visitors an impressive feeling as if they are strolling in a primitive forest. Green plants including edible spices such as mint and rosemary are scattered throughout the interior space and terrace, creating a lively ambience while showcasing the sustainability concept.






△ History display area | 歷史文化展示區






△ Double height woods and kitchen display | 挑空森林側的廚房展示


△ Woods combines with planters | 森林與種植的結合


△ Axonometric drawing | 一樓軸測圖


△ Hydroponic+herbs 水培+草本植物

生活與自然之間的平衡來自于人與環境的和諧共生關系。旨在創造一段將展廳物理空間轉化為能使人身臨其境的漫步大自然的抽象體驗，將訪客帶入感受“北歐森林”的靜謐清新。設計團隊在展廳中巧妙加入各種抽象的自然元素，如冰山、海洋和森林，感受材質自帶的天然張力，同時亦將北歐森林的故事娓娓道來。其隱喻的全球變暖和污染等全球問題，也是本次設計及品牌想要關注探討的環境問題。以空間傳達品牌理念及思考，也正是八荒此次設計的初衷。

The balance between life and nature comes from the harmonious symbiotic relationship between humans and the environment. Thedesign aims  to create an abstract experience that transforms the physical space of the experience center into an immersive walk in nature, bringing visitors into the serene and fresh "Nordic forest" atmosphere. The architects cleverly incorporated various abstract elements of nature, such as icebergs, oceans, and forests, into the exhibition hall, allowing visitors to feel the natural tension brought by the materials while narrating the story of the Nordic forest. Both the design and the brand also want to emphasize and explore issues such as global warming and pollution metaphorically, expressing brand philosophy through spatial design.


△ First floor double height area | 一樓挑空空間






△ Balance between nature and life | 抽象森林與生活的和諧氛圍


△ First floor layout | 一樓平面圖

二樓是VIP用餐區，在壁爐和開放廚房圍繞的用餐空間中，能夠感受生活的精致和儀式感。在這層樓，抽象北歐森林的元素雖不像一樓那么強烈，但仍在與一樓連接的挑空空間清晰可見。二樓高度建筑立面上的遮陽格柵密度始終，既可遠眺窗外，又形成一定的遮擋，為VIP用餐空間提供了私密性。

The second floor is a VIP dining area. Guests can feel the refined and ceremonial lifestyle in the dining space while surrounded by a fireplace and an open kitchen. The elements of the abstract Nordic forest are not as present here as on the first floor, but are still clearly visible in the double height space connected to the first floor. The density of the sunshade louvers on the facade allows a distant view of the outside and a certain degree of obstruction, providing privacy for the area.




△ VIP dining area | 二樓VIP用餐區


△ VIP dining area fire place and open kitchen | 二樓VIP用餐區壁爐與開放廚房


△ VIP area connected to the first floor | VIP用餐區與一樓空間和外立面的連接






△Detail kitchen | 廚房細節


△ Second floor layout | 二樓平面圖

三樓是一個小型的紅酒雪茄室，用于洽談。在這里已經看不到抽象森林的元素，取而代之的是被楓樹和香草圍繞的露臺，重新與城市連接。露臺的地面是抬高的再生木地板，環保質樸。

The third floor is a small wine and cigar room for business discussions. Here, the elements of the abstract forest are no longer visible, but are replaced by a terrace surrounded by maple trees and edible herbs, reconnecting with the city. The ground of the terrace is made of raised reclaimed wood floor, simple and environmentally friendly.


△  Third floor terrace with edible green | 三樓可食香草露臺


△  Terrace view from cigar room | 從雪茄室望向露臺




△  Private negotiation space 私密洽談空間


△  Terrace surrounded by maple trees and edible herbs | 楓樹和香草圍繞的露臺


△  Terrace under the sunset | 夕陽下的露臺與城市連接


△ Third floor layout | 三樓平面圖

針對過度城市化以及農耕不平衡的環境問題，展廳里的垂直綠化、水培綠化以及露臺綠化選擇了迷迭香、羅勒、鼠尾草、薄荷等可食品種，除了景觀用途，也提供給前來參加烹飪培訓的體驗者。

Edible greens such as rosemary, basil, sage and mint grow in the vertical greenery, hydroponics and terrace, not only as a part of the landscape design, but also providing fresh ingredients to the cooking class guests, and serving as aresponse to over-urbanization and unbalanced farming.








△ Detail vegetation | 各處植物群落細節

最終，作為廚電品牌體驗館，企業和建筑師所能做的和擔負的責任還是非常有限的，環境問題的迫切性需要更多人來關注。因此在展廳中的各個角落都寫有一些展廳落成時的環境現狀和問題，作為引起所有參觀者環境保護責任的提示。

In the end,in the design of a kitchen appliance brand experience center, what the brand and architects can do is still very limited, but environmental issues require more attention. Therefore, in different corners of the showroom, there are descriptions of the current environmental topics, serving as reminders to all visitors to raise awareness.








△ Detail notice 環境問題啟示細節

此外，展館還采用了可再生材料、節能照明和智能環保設施，全方位體現出北歐風格對環境保護和可持續生活的重視。將理念和現代科技融合創造一個展廳空間，不僅具有未來感，也極具人文主義色彩。

In addition,the project also uses reclaimed materials, energy-saving lighting fixtures, and intelligent environmental protection facilities, fully reflecting the Nordic style's emphasis on environmental protection and sustainable living. The integration of philosophy and modern technology creates an exhibition space that is not only contemporary but also highly humanistic.


△ Detail lighting | 燈光細節


△ Detail material | 材質細節

本次展廳設計完美地捕捉了生活與自然平衡之美的精髓，展示了品牌及設計師對自然和可持續發展的實踐。通過巧妙的設計元素融合，讓訪客在探索抽象北歐森林的旅程中，直觀地感受空間所帶來靜謐與生命力，同時思考可持續生活方式的重要性。

This showroom design perfectly captures the essence of the balance between life and nature, demonstrating the brand's and the designer's commitment to sustainability. Through the clever integration of design elements, visitors can feel the tranquility and vitality brought by the space while exploring the journey of the abstract Nordic forest, and at the same time, rethink the importance of a sustainable lifestyle.













項目信息

項目名稱：ASKO HOUSE體驗中心
主設計師：董雪蓮, Andrea Maira
設計團隊：Angel Gekov, Rubén Rodríguez Arana, 胡沈濤
設計公司：八荒建筑設計咨詢（上海）有限公司
項目地址：中國上海
完成時間：2023年4月
建筑面積：535平方米
攝影：張大齊
業主：雅士高電器（上海）有限公司
材質：合金鋁遮陽隔柵，環保乳膠漆，木皮，木粉固化地板，再生木戶外地板，不銹鋼，玻璃，火山巖，樹脂，巖板，石英板
品牌：&Tradition、HAY、MENU、Santa Cole、Fritz Hansen、草字頭、zarahome、Miniforms、Ferm Living, Compac, Valinge

PROJECT INFORMATION
Project Name: ASKO HOUSE
Lead Architects: Shirley Dong,Andrea Maira
Team: Angel Gekov, Rubén Rodríguez Arana, Hu Shentao
Design Firm: STUDIO8 Architects
Project Location: Shanghai, China
Completion Year: April 2023
Gross Built Area: 535 sqm
Photo Credits: Sven Zhang
Client:ASKO China
Materials: aluminum, environmentally friendly latex paint, wood veneer, wood powder cured floor, recycled wood outdoor floor, stainless steel, glass, volcanic rock, resin, slate, quartz plate
Brands: &Tradition, HAY, MENU, Santa Cole, Fritz Hansen, Caozitou, Miniforms, Ferm Living, Compac, Valinge


來源：本文由八荒建筑設計咨詢（上海）有限公司提供稿件，所有著作權歸屬八荒建筑設計咨詢（上海）有限公司所有。