對話與敘事
在上海虹橋商務區核心位置，更新一個回應空間主題又兼具高品質調性的場域，是需要深度思考的。位于國家會展中心和虹橋高鐵站之間的這座龍湖虹橋天街，是龍湖集團在上海的首個商業旗艦項目，也是上海大虹橋標桿項目，自2016年開業，成為虹橋商務區體量最大的多業態綜合體，并憑借交通優勢迅速聚集極高的人氣，時隔7年，全新的迭代升級，ARIZON乾正設計為龍湖開啟了全新的空間敘事，以更加抽象、創新的表達方式，重構“人”和“街”的連接，打造一個正在發生對話的街區~「光匯都市」。
Dialogue and Narrative
Nestled in the heart of Shanghai's Hongqiao Central Business District (CBD), a space that not only aligns with its theme but also exudes a premium ambiance demands meticulous contemplation. Hongqiao Paradise Walk, positioned between the National Exhibition and Convention Center and Hongqiao High-Speed Railway Station, stands as Longfor Group's inaugural commercial flagship venture in Shanghai, setting a benchmark in the dynamic Greater Hongqiao area. Since its inauguration in 2016, it has evolved into the largest mixed-use complex within the Hongqiao CBD, drawing substantial attention with its strategic location. Seven years into its journey, the brand-new upgrade spearheaded by the ARIZON design team, ushers in a new era for Longfor. Embracing a more abstract and avant-garde expression, it undertakes the revitalization of the connection between "people" and the bustling “walk”, crafting a locale where ongoing conversations unfold – the "Radiant Urban".
關于該項目
構建舒適型、慢行體驗！
About the project
Create a Comfortable and Unhurried Leisure Experience!
虹橋天街作為大體量的購物中心，不僅致力于更新空間場景，對如何精確升級空間動線、功能、業態和體驗，以提升購物中心坪效也是設計上重點關注的。升級后，對動線、入口、中庭、業態、場景等都進行了重新規劃，動線重構與優化提升了坪效與服務設施空間，增強了游逛體驗；入口的增設與革新增強了便捷性和導引，中庭的擴大與增設，讓空間交互性增強，品牌重組，精準切中商辦客群對于特定消費場景的新需求，滿足年輕社群的生活方式。圍繞社交、舒適、精致展開的場景重構，極具粘性的情感場域，為消費者提供了情緒價值。
設計挑戰
將不同樓層全新空間與利舊區域融合是設計師面臨的一個挑戰！
稱之為魔都的上海，繁華、擁擠、快節奏。而上海的煙火，或許在某條弄堂的轉彎，在上百年墻壁中歲月的痕跡，又或存在曲折光亮的街巷之中，隱匿著前衛時尚的社群。
“人”和“街”的關系會因時間和空間而轉移，交匯出閃亮的精神宇宙。設計師通過「光匯都市」的發想，來探討潛藏在城市更深處的靈魂“街區”,“都市感” 是空間獨特的氣質，“聚匯感“則襯托出的慢生活的溫度！通過充滿精神特質的虹橋天街，散發出中西交匯的摩登都會感，喚起人們對于街巷和生活的記憶。
它的獨特之處
設計師申俊偉的靈感源自「光匯都市」，構想點、線、面的形態，運用樓層交錯的結構，營造連綿起伏、曲折回環的動線；室內構成的線形秩序，圍合、拉伸，起承轉合，街區像是演化成抽象的光流淌在室內，將多業態組合和共享場景皆融入到動線之內。
整體項目空間解決策略聚焦于融合與重構，旨在充分實現AB館一期1F、B1F、B2F這三層空間的價值。
As a substantial shopping mall, Hongqiao Paradise Walk not only concentrates on refreshing spatial aesthetics but also places paramount importance on precisely upgrading circulation, functions, business formats, and experiences to optimize efficiency. Post-upgrade, the refinement and optimization of circulation, entrances, atrium, business formats, and scenes have elevated both efficiency and service facilities, enriching visitor experience. Additional entrances enhance accessibility and guidance, while the expanded atrium fosters heightened spatial interactivity. Targeted brand restructuring addresses the evolving needs of specific consumer scenarios within the business community, catering to the lifestyle of the young community. Scene reconstruction, revolving around socializing, comfort, and sophistication, establishes emotionally resonant domains, delivering significant emotional value to consumers.
Design challenge
Fusing New Spaces with Existing Areas Presents a Challenge for Designers!
Shanghai, renowned as the "magic city," pulsates with energy, crowds, and a relentless pace. Yet, the city’s allure might reside in the meandering pathways of a narrow alley, the imprints of time on centuries-old walls, or the intricacies embedded within its vibrant streets.
Amidst the avant-garde and chic community, the dynamics between "people" and bustling "walk" unfold, evolving with the passage of time and shifting spaces, crafting a luminous spiritual universe. Rooted in the concept of "Radiant Urban", designer delve into the soulful "district" concealed even deeper within the urban landscape. The distinctive ambiance of "urbanity" and the essence of "gathering" amplify the coziness of a unhurried lifestyle. Paradise Walk, adorned with spiritual nuances, emanates a contemporary metropolitan vibe at the crossroads of East and West, eliciting reminiscences of streets, alleys, and life.
The uniqueness of the project
Inspired by the concept of "Radiant Urban", designer Junwei Shen envisioned intricate forms of points, lines, and surfaces. Employing a multi-tiered structure, the project generates an uninterrupted and meandering circulation, crafting a dynamic flow. The linear arrangement within the interior, both enclosed and elongated, unfolds akin to an abstract light streaming through the space, seamlessly amalgamating diverse business formats and communal scenes into the circulation.
The overarching spatial strategy of the project revolves around integration and reconstruction to enhance the value of the three floors in Phase I of AB Complex: 1F, B1F, and B2F.
改造前后平面對比
主題場景的起點是：一層主次入口，擴大進深，強化調高的整體性，解決了昭示性和引流問題
The thematic scene unfolds at the primary entrance on 1F, characterized by an expanded depth and heightened elevation that address symbolic and flow-guiding considerations.
主入口改造前后對比 Manin Entrance Before & After
主入口10米的挑高空間里，線形律動的光像是無數條抽象的街區飄入室內，人進入的過程充滿儀式感，向內引導順光而行，這里主要強化橫向人流的引導；抽象提煉出曲折的線形街道圖形元素布滿天花，平行的排列秩序延伸了空間，高大的門廳色調以古銅色穿插白色的光帶，營造出一種復古且高貴的質感，左右兩側挑高的店鋪設置展現光匯都市的摩登都會感。長達24米的蜿蜒LED屏像流星劃過天空，閃耀奪目，浪漫唯美，讓進入的那一刻，充滿愉悅，強化了人與場景的連接。
Within the 10-meter-high space of the main entrance, the dynamic play of linear rhythms mimics numerous abstract blocks flowing into the interior. The entrance experience becomes ceremonial, gently guiding individuals inward with the interplay of light. Abstract and refined zigzagging street elements grace the ceiling, extending the spatial order in a parallel fashion. The lofty hall, adorned with antique bronze tones intertwined with white light strips, emanates a retro and noble texture. Raised shops on both sides epitomize the contemporary radiant urban essence. A 24-meter-long winding LED screen, akin to a shooting star in the sky, radiates a brilliant sparkle. It crafts a romantic and aesthetic ambiance that infuses the moment of entry with joy, connecting people with the enchanting scene.
次入口（申長路），為特定消費需求而設置的入口將人流向目標場景引導
The secondary entrance (Shenchang Road) is designed to direct traffic flow toward specific destinations tailored to distinct consumer needs.
此入口強化了垂直流線的引導，天花板的光附著在線型排列的古銅色透空鋁板上，向下連綿延伸，形成交通空間上的無限流轉。以極簡空間構成，對比強烈的色彩，示意將人流高效引入地下二層最為核心的美食區，透過壁面的花池，綠植優美的形態和淡雅的香氣為這里平添了恬靜與溫馨，讓人心靈得到了放松與舒緩。這個預示著健康自然的專屬指引，將人流引入地下二層食樂園Foodie Social。
It reinforces the guidance of vertical circulation, with ceiling-mounted lights attached to linearly arranged perforated aluminum panels in bronze color extending downward, creating an infinite circulation within the space. The minimalist spatial composition, interplay of contrasting colors, and the wall-mounted flower pond instill tranquility and warmth, fostering a relaxing and soothing atmosphere. This design signifies a dedicated pathway to health and nature, steering the flow of people towards the main food area on the underground second floor, known as Foodie Social.
次入口（天街里WALK IN），解決了地下空間與室外街聯動和垂直向下引流的問題
The secondary entrance (WALK IN) connects the underground space with outdoor street to facilitate vertical downward flow.
次入口新舊對比 The secondary entrance Before & After
這是一個與室外街聯動的入口，人可以從室外街乘扶梯至地下一層和二層，過渡的空間同樣延續了線形的構成秩序，留白的空間示意慢行或停留，密集的線型空間示意引導快速前行。
主中庭，一層主中庭的增擴，解決了地上與地下空間交互問題。
將一層主中庭原本小尺度中庭洞口擴大，退臺式的結構，引導人的視線從地下一層可以窺探地下二層的活動，拉近了地上與地下空間之間的關系。
This functions as an entrance seamlessly connected to outdoor Street, providing the option to ascend escalators from outdoor Street to B1F and B2F. The transitional space extends the linear compositional order, utilizing open areas to signify a leisurely pace or moments of pause, while dense linear sections indicate a path for swift movement.
Main Atrium. The expansion of the 1F main atrium facilitates interaction between above-ground and underground spaces.
The initially modest atrium opening is now enlarged with a stepped structure, skillfully guiding consumers’ gazes from the first floor to activities unfolding on underground levels. This design fosters a more cohesive relationship between above-ground and underground spaces.
地下二層食樂園Foodie Social，解決了空間通透、游逛、聚合、停留的問題，使該區成為天街最強美食矩陣，驅動客流的引擎。它分為兩個部分：美食廣場和主題街
B2F (Foodie Social). The design tackles the issues of spatial transparency, strolling, aggregation, and lingering, making it the most attractive dining area on Paradise Walk. It is divided into two parts: the Food Plaza and the Themed Street.
美食廣場——食樂園
Food Plaza—— Foodie Social
地下二層美食廣場新舊對比 B2F Food Plaza Before & After
美食廣場，美食聚集區，是有閃光點的地方。由一個個發光的島鋪組成的「流光舞臺」，每一個閃光點，都是像人相約一起的美食社交場，共享休息區為不同的人群提供專屬場地，把人和場地聯系在一起，讓這個空間成為了一個獨立、完整、多元的光匯都市。人們被匯集的光吸引、在曲折回環的島鋪間游逛、在都市的街道相遇……
Food Plaza: Gastronomic hub, a place of sparkle. The scattered shops are like a Luminous Stage composed of glowing islands,it is a collective space where each gleaming point represents a culinary social rendezvous, an invitation for people to gather around. The shared resting areas offer exclusive spaces for different groups. This space transforms into an independent, comprehensive, and diverse luminous city. People are drawn to the radiance, strolling amid the winding islands, encountering one another on the urban streets.
主題街——食間光廊
Themed Street - Gastronomic Light Corridor
地下二層主題街新舊對比 B2F Themed Street Before & After
在場景打造上注重游逛體驗，她如同「食間光廊」，街區是拉長的光，從流動中感受歲月的變遷，聞香食路尋找城市與生活的交點，這里為熱愛文藝氣質，向往精致生活的社群營造一個輕松舒適的城市慢時光生活氛圍，點上一杯咖啡，坐在咖啡香氣彌漫的光廊之間小憩，感受柔恬靜時光。亦可以在街的交匯處的都會光景與朋友、家人相聚。
“人”和“街”的關系，是一個被無限思考且不斷被重新定義的主題。本項目屬于深度優化升級的成熟商業項目，充分提升了城市更新項目資產價值，激發了城市區域更新的活力！
Themed Street: Highlighting the joy of leisurely walks, this street resembles a Gastronomic Light Corridor, where the avenue is an extended stream of light, capturing the nuances of time in its flow. It beckons visitors to explore the intersections between the city and life, fostering a serene and inviting ambiance for those who appreciate artistic aesthetics and aspire to a sophisticated lifestyle. Whether indulging in a coffee break or gathering with loved ones, this space radiates a tranquil and pleasurable urban slow-paced lifestyle.
The interplay between "people" and the bustling "walk" is a theme subject to endless reflection and perpetual redefinition. As a refined commercial venture undergoing profound optimization and upgrade, this project substantially elevates the asset value through urban renewal endeavors and injects vigor into the ongoing urban revitalization.
About drawing關于圖紙
項目信息
項目名稱：虹橋天街
項目地址：中國.上海
主設計師：申俊偉
室內設計：ARIZON乾正設計
完工時間: 2023.12.30
項目面積：67725㎡
客戶：龍湖集團
類別：購物中心
攝影：Dirk weiblen
視頻：CreatAR Images
PROJECT INFORMATION
Project name: Hongqiao Paradise Walk
Project location: Shanghai,China.
Chief Designer: JUNWEI SHEN
Interior Design: ARIZON
Completion Year: 2023.12.30
Floor Area: 67725㎡
Client: Longfor Group
Category: Shopping mall
Photography: Dirk weiblen
Video: CreatAR Images
來源：本文由ARIZON乾正設計提供稿件，所有著作權歸屬ARIZON乾正設計所有。
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